Strong After Forty Strong After Forty
A British kitchen counter at dusk with a wholemeal loaf, a bowl of cooked lentils, an open tin of oily fish and a glass of water under low warm side-light

Cookie Policy

How strongafterfourty.info uses cookies

This policy explains which cookies the site sets, what each group does, how long analytics data is kept, and how you can control or remove cookies from your browser. The site is operated from 42 High Street, Kensington, London, W8 4PE, United Kingdom.

Read the privacy policy Read the terms of service

The short version

Two cookie groups, one rule: nothing here is used to advertise to you

Cookies are small text files stored on your device when you visit a website. They let the site remember your actions and preferences over time. On this site we set essential cookies that keep pages working, and analytics cookies that tell us which pages people actually read. We do not run advertising or third-party marketing cookies, and we do not build profiles of you across other websites. Everything below explains that in detail, including the retention period and the browser settings that let you refuse or delete cookies.

Essential

Keeps the site functional: form state, security tokens, and your cookie choices.

Analytics

Shows which pages are read and how visitors move through the site, in a form that does not directly identify you.

Advertising

None. We do not use cookies to target ads or to follow you onto other sites.

What cookies are

A cookie is a small text file that a website asks your browser to store on your device. When you return to the site, your browser sends that file back, which lets the site recognise your visit. Nothing in a cookie runs on your computer, and a cookie cannot read other files on your device or pick up your email address on its own.

Some cookies are essential for the site to work at all. Others are optional and help us understand how the site is used, so we can tell which guides are useful and which need rewriting. Where a cookie is optional, we describe it in the next sections and explain how to remove it.

Good to know

Cookies are not the same as a virus or a program. They are plain files of text, and you can open or delete any of them from your browser settings at any time.

Cookies we use

Two categories, nothing else.

  • Essential cookies Keep the site functional, for example by remembering form state or holding security tokens during your visit.
  • Analytics cookies Help us understand which pages are read and how visitors move through the site.
  • Advertising cookies Not used on this site. We do not run third-party marketing or tracking cookies.

Analytics cookies

Analytics cookies collect information in a form that does not directly identify you. The data helps us see which content is useful and which needs work. It is retained for up to 14 months.

Pages visited Which guides and reference pages were opened during a visit. Shows which subjects readers come back to, so the useful pages get expanded first.
Time on page How long a page was open before the reader moved on. Flags sections that lose people early, so the writing can be made clearer.
General location A rough region taken from the network request, never a precise address. Tells us whether UK readers find the pages written for them.
Referring source Whether a visit arrived from a search, a link, or a direct entry. Helps us keep the pages that answer real search questions easy to find.

Analytics records are kept for up to 14 months, then deleted. We look at them as totals rather than as individual visits, and we do not use them to contact you or to serve advertising.

A hand resting on a matte kitchen counter beside a glass of water and a ceramic bowl in late afternoon side-light

Managing cookies

You can control or delete cookies through your browser settings. Most browsers let you block cookies entirely, allow them only for sites you choose, or warn you each time a cookie is about to be set. Every major browser also has a clear-cookies option that wipes everything already stored, and instructions for common browsers are published on their own support pages.

Blocking essential cookies may affect how the site works. In practice that means forms may lose what you have typed when you move between pages, and some security checks may not complete. Analytics cookies are optional, so turning them off changes nothing about how you read the site.

If you want to remove cookies now

Open your browser settings, find the privacy or site data section, and choose the option that clears stored data. You can also browse in a private window, which discards cookies when the window closes. Neither step breaks your ability to read this site.

Third-party cookies

Where we use third-party services, for example an analytics provider, those providers may set their own cookies. Their handling of data is governed by their own privacy policies, not by this page. We choose providers that meet UK data protection standards and we review them when the site's tooling changes.

If you would rather avoid third-party cookies altogether, blocking them in your browser settings will not stop you reading any page here. The only effect is that we lose the aggregate figures we use to decide which guides to rewrite.

Changes to this policy

We may update this policy if our use of cookies changes. The current version is always published on this page, and the date at the top of the page tells you when it was last reviewed. If a change is significant, for example a new category of cookie, we will make it clear on the site rather than leaving it buried in this text.

Questions about how a cookie on your device got there, or what it contains, are best answered by the browser you are using: it lists every stored file, the site that set it, and the date it expires. If something on this page does not match what you see in your browser, tell us and we will look at it.

Common questions about cookies here

Do I have to accept cookies to read the guides?

No. You can read every page without accepting optional cookies. Analytics cookies only change the totals we see afterwards, and essential cookies are the ones that keep forms and security checks working while you are here.

How long does analytics data stay on record?

Up to 14 months from the visit, after which it is deleted. We read the figures as totals rather than as individual visits, and we do not use them to contact you.

Does this site share cookie data with advertisers?

No. We do not run advertising or third-party marketing cookies, so there is no advertising data to share. The only third-party cookies that can appear come from the analytics provider named in the section above.

Will deleting cookies log me out or reset anything?

There is no account to log out of on this site. Clearing cookies resets your stored preferences and any part-finished form, and the next visit starts fresh. Nothing you have read is affected.

Contact

For questions about this policy, contact us at 42 High Street, Kensington, London, W8 4PE, United Kingdom, or by phone on +44 20 7946 0128. Our phone lines are open Monday to Friday, 9:00 AM to 6:00 PM. You can also email [email protected] and we will reply during working hours.

Contact us Read the privacy policy

Where to go next